I’m crazy excited for today’s blog post – not because it’s the first day of December, which means we are just 30 days away from the end of this hellish year – because today, I get to reveal this year’s Irina Victoria Jewelry’s #bloggerstyle collection!
We’re in the 3rd year (whaaat?!) of the limited edition, collaborative collection and I gotta say – this one’s the bomb.com. All the months of preparation (since August to be exact) and hard work have been totally worth it and because of that, I wanted to give you a peek behind the collection, the behind-the-scenes stuff. As you read you’ll learn the meaning and the madness behind the collection, the women who represent it, and the good it’s doing in return.
I truly hope you enjoy all the following information I’m about to throw at you!
It’s a Started From The Bottom Now We Here feeling.
Started From The Bottom:
Irina had this idea waaay back in 2014 ( why does that feel like a lifetime ago?). We had been collaborating with fashion bloggers and had begun to develop some We-dig-you-on-a-personal-level relationships. The convo went something like this:
Irina: So lemme throw this out there. Wouldn’t it be cool to design a special, limited edition capsule collection with a Blogger? Like have them involved in the entire process from start to finish?
Lauren: Fucking, YES.
Naturally, the next step was to reach out to a blogger and pitch the idea. I remember having tons of nervous energy. The collaboration is a big commitment – for all parties involved. It’s a process. It’s a creation. It’s trial and error. I think Irina will agree when I say, trust and communication is key during the process. Like any relationship, right? Luckily in this type, we don’t need to worry who they’re texting at 3am.
Okay so, who did we collaborate with this year?
Kerrie M. Burke. Boston based Lifestyle Blogger. Writer. All around delightful person. To know her is to love her.
We connected with Kerrie through Instagram, also waaay back in 2014. What started as a simple, run-of-the-mill social media collab turned into that we-dig-this-chick-on-a-personal-level kind of feeling. For me, hands down the best part of this entire journey has been working and connecting with amazing and strong independent women.
K, then what?
K, so the bulk of the work happens between September and November, this is when the sketching and designing takes place. Lucky for me, this is the stage in which I patiently wait to be asked my opinion….
[Lauren in gray, Irina in blue]
…But then also told what to do.
[Irina in blue, Lauren in gray]
Actually, let’s take a break and watch this.
Now We Here:
> click link above for more deets<
The Meaning Behind Harmony:
From the beginning – as we chatted about ideas and inspirations – it became pretty clear that the focal point of the collection would be the bull’s horn. I began to investigate on the historical and cultural meaning behind the horn. Something I love to do. Like, allow me to put my best Olivia Benson foot forward and I’ll find anything out.
- The earliest known use of the bull’s horn can be traced back to India where the hand gesture was synonymous with the expulsion of demons and obstacles such as sickness and negative thoughts.
- In Hebrew, the horn means strength. Kings adorned horn headdresses as a symbol of strength and supremacy.
- As a symbol of mental and spiritual strength, witch doctors and medicine men wore horns on their head.
The Cause Behind Harmony:
Given the symbolism of the horns and meaning behind Harmony, 10% of every sale from the collection will be donated to the National Alliance on Mental Illness or NAMI.
Mental illness refers to a wide range of mental health conditions — disorders that affect your mood, thinking and behavior. Examples of mental illness include depression, anxiety disorders, schizophrenia, eating disorders and addictive behaviors. Many people have mental health concerns from time to time
- Approximately 1 in 25 adults in the U.S.—10 million—experiences a serious mental illness in a given year that substantially interferes with or limits one or more major life activities.
- Among the 20.2 million adults in the U.S. who experienced a substance use disorder, 50.5% had a co-occurring mental illness.
- An estimated 26% of homeless adults staying in shelters live with serious mental illness and an estimated 46% live with severe mental illness and/or substance use disorders.
- Serious mental illness costs America $193.2 billion in lost earnings per year.
- Suicide is the 3rd leading cause of death for people aged 10–24 and the 2nd leading cause of death for people aged 15–24.
Ya know what strikes me as odd? You feel sick – let’s say your ear hurts – you go to the doctor because the pain is intolerable and get that shit taken care of. No big deal, happens all the time. So like, why is there this stigma associated with going to get help for a when your brain feels sick? YOUR BRAIN. Not your ear drum. Why is there not adequate help and resources for something that is the cause for so many terrible consequences?
To Sum It Up In 5 Important Points:
- Thank the g-d 2016 is almost over.
- We worked really hard on Harmony so we hope you love it!
- The Slumber Party music video is bangin’.
- It’s time mental illness in the United States is properly addressed.
- That’s all I have to say about that.
Cheers to looking, feeling and doing good this holiday season (and always)!